Popups - Popup | Flexible Configuration and Personalization | Integration with Octopus CDP

What this solution does

Pop-up module for 1C-Bitrix

A free solution for creating and managing pop-ups on 1C-Bitrix sites. The tool enables launching pop-ups and modal windows, flexibly configuring display conditions, collecting visitor contact details, and tracking results.

Use the functionality to promote sales, distribute promo codes, place contact forms, and present special offers. This approach solves marketing tasks without requiring constant code modifications or developing separate mechanics for each scenario.

Display at the right moment

The window does not need to appear immediately upon site entry. Integration with Octopus CDP allows configuring display conditions based on user behavior. This transforms the offer into an organic part of the interaction scenario rather than an intrusive banner.

Configuration capabilities:

* Offering discounts or promo codes;

* Collecting email addresses or phone numbers;

* Receiving callback requests;

* Informing about sales and special offers;

* Redirecting users to specific site sections;

* Displaying messages to targeted audiences.

Design adaptation

The appearance of modal windows can be customized to match the online store's corporate style.

The module supports custom HTML templates, removing constraints imposed by standard designs and enabling the creation of pop-up windows of any complexity. These are used to build data collection forms, promotional blocks, informational messages, and interactive offers with buttons, tailored to specific tasks.

Artificial intelligence can be used to accelerate template development. The technical documentation includes ready-made prompt examples for generating the necessary HTML code.

Lead collection on the site

Embedding forms in pop-up windows allows converting website visitors into contacts. You can offer users to leave a phone number for consultation, receive a promo code, subscribe to news, or request additional product information. As a result, the modal window becomes a full-fledged interaction point with the audience rather than just an advertising element.

Effectiveness analytics

The system collects statistics on the display and interaction with pop-up windows. This enables the evaluation of the effectiveness of different mechanics and offers. Based on the data obtained, display conditions can be adjusted to identify options that work best with your audience.

The module functions as a standalone solution for creating pop-ups on 1C-Bitrix. It enables the launch of promotions, contact collection, or display of special offers without requiring additional integrations.

When connected to the Octopus CDP platform, the functionality expands: pop-ups become part of an automated client engagement system. Instead of a universal message for all visitors, the system can utilize client data, segments, on-site behavior, and other conditions to generate personalized content.

Example scenarios:

A client enters a target segment → Octopus generates a personalized promo code → the visitor sees a relevant offer on the site.

A client performs a specific action → an automated scenario triggers → a personalized pop-up appears.

Integration with Octopus CDP tools, such as segmentation and promo code systems, allows for the construction of precise communication chains. The system displays offers based on existing client data, facilitating a transition from basic pop-ups to personalized marketing.

General iT can install and configure this module and check how it works on your website.