What this solution does
LeadGenic is a free service for increasing website conversion and sales through targeted widgets. The tool allows users to independently create contact forms, callback request widgets, email collection forms, and elements designed to reduce cart abandonment, retain leaving visitors, display promotional messages, and show banners, without needing developers or designers. It enables targeting different audience segments, potentially increasing leads, subscribers, and sales by up to 300%. LeadGenic addresses a wide range of tasks: boosting conversion rates and lead volume, building subscriber lists, running targeted promotions, collecting user feedback, informing visitors, increasing registrations, and driving social media mentions and traffic. Users have access to dozens of ready-made templates and an intuitive widget builder.
The service provides ready-made widget templates for lead capture, email subscriptions, promotions, and social buttons. If a standard design does not meet your needs, you can create a custom widget using the built-in constructor.
The platform supports targeting widgets to specific visitor segments. For instance, traffic from contextual advertising can be segmented by keywords: users searching for delivery-related terms see delivery offers, while those interested in pricing see relevant price offers.
Widgets can be organized into campaigns, allowing you to create distinct sets for individual products or product groups.
Visitor segmentation is available based on the following criteria:
- Campaign
- Keywords
- URL parameters
- Referrer
- Social network
- Device type
- Visit number
Audience segmentation by visit type and traffic source allows displaying the most relevant widgets to each segment, thereby increasing the number of target actions on the site.
The widget targeting and display system supports flexible configuration. You can set specific widgets to appear at certain times (e.g., Friday evenings or during New Year holidays), on particular pages, or when a user attempts to leave the site.
Available targeting parameters:
- Specific pages on the site;
- Viewed page numbers;
- Time of day and days of the week;
- Specific dates.
Display trigger rules:
- Time spent on the page;
- User inactivity duration;
- Number of pages viewed;
- Page scroll percentage;
- Exit intent (attempt to leave the site).
Email subscriber list collection
Email collection can be configured in all LeadGenic widgets or via dedicated widgets. Upon subscription, the system automatically sends new subscribers discount coupons, promo codes, commercial offers, or informational products.
Collected email addresses are automatically added to your mailing database and synchronized with one of the supported services: Mailchimp, Unisender, Getresponse, Campaign Monitor, or SendPulse.
All leads are automatically routed to a CRM system, enabling tracking of the customer through every stage from initial inquiry to deal closure.
LeadGenic widgets function correctly on all devices, including desktop computers, mobile phones, and tablets.
General iT can install and configure this module and check how it works on your website.
