Focus: Corporate Website + Online Store

What this solution does

Focus is a ready-made solution for creating a corporate website with an integrated online store. The product is designed for businesses requiring a single platform to present their company and conduct online sales.

The Focus template is designed for building corporate websites and online stores on the 1C-Bitrix platform. It features responsive design that adapts to computers, tablets, and mobile devices. The project architecture follows modern development standards and supports multisite functionality. Built-in tools allow for flexible design customization and ensure high performance through the Composite Site technology.

The solution includes basic SEO features such as automatic meta-tag generation (title, description) and pre-made website sections. It supports integration with Yandex.Metrica and Google Analytics, a form builder, Google reCAPTCHA, and compliance with Federal Law No. 152 on personal data. The template is compatible with PHP 7 and the D7 framework.

Focus by INNET:IT is a template for corporate websites with an integrated online store. It includes a comprehensive set of professional features, incorporating the latest developments from the 1C-Bitrix platform.

The adaptive design ensures the site displays correctly on smartphones, tablets, and other devices, aligning with modern user preferences.

Site management and order placement are simplified through an intuitive interface and administrative panel.

The solution supports integration with CRM systems, 1C, Yandex.Market, and Yandex.Metrica to optimize business processes.

High system performance contributes to improved search engine rankings and increased conversion rates.

The built-in SEO module provides tools for effective website promotion in search engines.

The template license allows for the deployment of an unlimited number of websites and online stores.

Design and layout customization

Site design, color schemes, and block placement can be easily modified with a few clicks in the module settings. Ready-made color palettes are included, with the option to define a custom corporate color.

Selection of blocks to display on the homepage

Multiple header layout options

Various display modes for section items: grid or list

Various display modes for services: grid or list

Convenient fixed menu in the site header

Link pages to increase conversion and eliminate content duplication. The functionality allows you to connect key site sections, such as products with related services, projects, or current promotions. This integration strengthens the interaction between elements, boosts user engagement, and contributes to overall conversion growth. Effective linking examples include combining product cards with discount information or pairing service descriptions with relevant projects.

Effective customer feedback system

A commercial website ensures communication between the owner and customers: the owner publishes offers, while customers place orders and requests. Having feedback forms on every page and in every section is essential. However, this does not require constant manual monitoring of all sections to track new inquiries.

To address this, a lead form builder has been developed to enable flexible customer interaction and prevent lost leads. All received data is automatically stored in a unified database. Notifications regarding new emails or orders are instantly sent to the owner's email address.

The homepage of the Focus template (corporate site + online store) shapes the company's image and helps visitors make a purchasing decision. This section serves as an entry point for traffic from contextual advertising and search engines.

The template allows you to adapt the homepage structure to specific business tasks and personal preferences. You can add blocks to describe business areas, products, and services, as well as integrate maps and data collection forms.

Ready-made sections and pages reduce the time required to launch the site.

The solution includes all necessary content sections and pages. Page templates can be used for any sections. The base set comprises: product catalog, services, projects, about the company, news and articles, team, price list, certificates and licenses, partners, partners on a map, customer reviews, vacancies, FAQ, gallery (with many layout options), tariffs, 404 error page, best offers, order of work, reviews on the homepage, and results showcase.

You can easily and quickly create a service card from a ready set of elements designed by specialists. It works like a constructor of separate parts. For example, your card can include: a brief description and photo of the service, examples of completed orders, a service order form, information about promotions, discounts, and other important news for the consumer, and examples of products from the catalog.

Launch a corporate website with an online store in about an hour using the Solution Installation Wizard. Free technical support is included, covering deployment, configuration, prompt answers to questions, and consultations.

The composite site technology is supported to maximize website performance. The catalog features a smart filter with a faceted index for instant search.

Fast morphological search is available via Bitrix or Sphinx technologies, alongside MySQL full-text search.

Simplified user registration.

The buyer's personal cabinet includes order history with the ability to track order fulfillment.

Option to subscribe to out-of-stock items.

The site notifies visitors about events via email newsletters. Visitors can independently subscribe to categories of interest. Subscription to thematic newsletters is available for both registered and anonymous users. This functionality is available in the Standard, Small Business, and Business editions.

Catalog and product card

A universal catalog allows the site to be adapted to any theme and product type, ensuring efficient sales organization. Features include management of trade offers, personal cabinet, inventory control, BigData integration, data exchange with 1C, product comparison, and support for multiple price types.

Focus is a corporate website and online store template by INNET:IT. The system supports trade offers, allowing specification of product variations by color, size, brand, and other parameters to create distinct assortment positions. Multiple display options for product lists are available. Product filtering by characteristics helps users find items matching their requirements, while sorting can be applied by default, price, name, or rating. A one-click order placement feature allows customers to enter only their name and phone number, after which a manager confirms details and finalizes the order. The catalog supports product brands and live search by name, description, or article number. A product comparison tool facilitates selection. The platform '1C-Bitrix: Site Management' enables warehouse quantity accounting without the need for additional software. For the 'Business' edition, multiple price types are supported, including wholesale, retail, and exclusive purchase prices.

Corporate website template with an online store. The functionality includes product subscriptions: customers can track the availability of simple products, offers, specific variants, or kits. When a product arrives in stock, an automatic notification is sent. Integration with online payment services and Yandex.Market is implemented. The built-in BigData module optimizes management, increases sales, and improves conversion. The discount system supports flexible settings: promotions can be applied to individual products, the entire catalog, or specific sections, including product offers. A product availability indicator is available. Various delivery methods are supported, including self-pickup and courier delivery. Two-way data exchange with 1C is provided: synchronization of product descriptions, photos, and properties, transfer of prices and stock levels, and exchange of order information. Additional features include stickers for promotions and bestsellers, large banners in categories, a photo gallery, stock status indicators, and a form for submitting questions on product pages.

The product page features tabs for description, photo gallery, specifications, documents, and FAQ. It includes manufacturer information and a block for cross-selling products. The checkout system provides a convenient shopping cart and order management tools.

Orders can be placed without mandatory registration. In the Small Business and Business editions, an automatic registration mode for buyers during checkout simplifies order management and support via the Personal Account.

The shopping cart allows visitors to place an order in a few clicks, enabling managers to process requests quickly and efficiently. This is particularly convenient for orders containing multiple items, eliminating the need to clarify details via phone or email.

During checkout, clients can choose their preferred payment and delivery methods. Supported payment options include cash, bank transfer, and online payment systems. Delivery options include self-pickup, courier, or shipping via a transport company.

In the Personal Account on the Start edition, buyers can track the status of their current order and view the history of all previously completed orders.

During checkout, the system automatically fills in key fields: email, contact phone number, initials, and delivery address. This simplifies and speeds up the checkout process.

General iT can install and configure this solution and build a website or online store based on it.